"¿Y qué se yo de la palma de mi mano?" - Franz Moreno

150+ eBooks para el emprendedor inquieto

150+ ebooks para el emprendedor inquieto

Encuentre aquí una lista de libros electrónicos que cambiarán su forma de pensar acerca de los negocios y de su vida laboral.

Seguramente le despertarán nuevas ideas para inventarse un nuevo negocio o para reactivar el que ya tiene.

La mayoría son manifiestos de ideas revolucionarias que se convirtieron en best-sellers. (Inglés)

150+ Libros electrónicos para el emprendedor inquieto

Título

Año Autor Comentario Descargar

The Bootstrapper's Bible

2004 Seth Godin Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how. leer más...

The Word on Word of Mouth

2004 Dave Balter There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R.. leer más...

This I Believe! - Tom's 60 TIBs

2004 Tom Peters Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership... leer más...

The Art of the Start

2004 Guy Kawasaki A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his book, "The Art of the Start." leer más...

100 Ways to Kill a Concept: Why Most Ideas Get Shot Down

2007 Michael Iva So, you’ve got an idea. A big idea. But will your idea take flight? Not if you let your concept be killed by all the usual excuses you hear from your managers, your bosses, your spouses—excuses mot. leer más...

25 Ways to Distinguish Yourself

2005 Rajesh Setty According to Setty, "being part of the commodity crowd erodes your value." You need to rise above the crowd by following Setty's 25 ways. leer más...

100 Ways to Help You Succeed/Make Money, Part 1

2005 Tom Peters Tom's back! In this first installment, you'll find 50 short, wonderfully sweet nuggets of advice that you will love, love, love. leer más...

How to Manage Smart People

2005 Scott Berkun After spending nine years at Microsoft managing some of the smartest people in the world, Scott has a few tips to share on the art of managing the best. leer más...

The Customer Evangelist Manifesto

2004 Ben McConnell and Jackie Huba Get customers who worship the ground you advertise on. "A customer evangelist not only purchases from you regularly, she feels compelled to tell others." leer más...

A Positive Attitude

2005 Dan Auito We can all use a little sunshine. Dan's caught a few rays and made them into a manifesto you can take with you wherever you go. He hopes it makes you smile. leer más...

The Long Tail

2004 Chris Anderson Editor-in-Chief of Wired, Chris Anderson says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. leer más...

Beginner's Guide to Business Blogging

2005 Debbie Weil An updated version of this popular manifesto by business blog expert, Debbie Weil. leer más...

The Personal MBA: Mastering Business Without Spending a Fortune

2005 Josh Kaufman Interested in learning advanced business concepts, but don't have the time or money for a traditional MBA program? Business schools don't have a monopoly on worldly wisdom. leer más...

To Inform or To Persuade?

2007 Dean Brenner Brenner believes there is a critical flaw in how we communicate. We naturally divide our communications in two approaches: to inform or to persuade. leer más...

Guerrilla Marketing

2004 Jay Conrad Levinson The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. leer más...

Friends, Lies and Network Marketing

2007 Kim Klaver An expert in Multi-Level Marketing, Kim Klaver delivers a manifesto defying the bad advice most of these companies offer to their sales force. leer más...

The Low-Information Diet: How to Eliminate E-Mail Overload and Triple Productivity in 24 Hours

2007 Timothy Ferriss It’s Monday morning and your To-Do list for the day is lengthy. You turn on your computer, log into your inbox, and…spend the next six hours starting, stopping and backtracking, your To-Do list... leer más...

Why Your Boss is Programmed to be a Dictator

2005 Chetan Dhruve Did you vote your boss into the corner office? If not, perhaps your boss is a dictator. Chetan Dhruve explains why bosses become dictators. leer más...

Elegant Solutions: Breakthrough Thinking the Toyota Way

2006 Matthew E. May One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May’s manifesto shows you how Toyota’s principles and practices will help you... leer más...

The Talent Myth

2004 Malcolm Gladwell When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything"... leer más...

Management Advice: Which 90% is Crap?

2006

Bob Sutton

The way business advice is sold today makes it difficult to cull the good from the bad. With refreshing candidness, Bob Sutton shows how to divine diamonds from dust with these guidelines. leer más...


Guru Red Manifesto

2004 Mike Smock Mike's rules may just spark a business revolution. Keep secrets! Don't tout your achievements! Stay under the radar. Don't take money from strangers. Be ruthless! leer más...

What is Open Source Marketing?

2005 James Cherkoff You've probably heard the term and wondered what marketing has to do with Linux. Turns out, everything. Read James' manifesto to find out where marketers go next. leer más...

True Team Building: More than a Recreational Retreat

2006 Kevin Eikenberry Does the phrase "team building" bring to mind interminable meetings briefly punctuated by stale, free sandwiches and awkward get-to-know-you games? leer más...

The Hughtrain

2005 Hugh MacLeod You've read the Cluetrain, now Hugh Macleod brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. leer más...

Accountability: Effective Managers Go First

2006 David Maister How far are you willing to go to facilitate change in your organization? Management expert, David Maister, says you’ve got to be willing to go first. And he means all the way... leer más...

Slacker @ Work

2004 Brendon Connelly Slackers are opportunists. They're very good at seeking out and doing what they enjoy. Problem is the current culture tends to view slackers as do-nothing layabouts. leer más...

Pushing Past the Dip: How to Become the Best in the World

2007 Seth Godin The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources... leer más...

The Corporate Weblog Manifesto

2004 Robert Scoble Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. leer más...

111 Ridiculously Obvious Thoughts on Selling

2006 Tom Peters This masterly list of not-always-obvious tips reminds us that every relationship is a sales relationship. Tom Peters' thoughts on selling will sharpen your innate sales sense. leer más...

Cherry Bombs: A Supplemental Kit to "Radical Careering"

2005 Sally Hogshead Stuck in a career rut? No way out? Lob a cherry bomb! "Cherry bombs are quick but explosive ideas that startle a situation out of paralysis. leer más...

Digital Rights Management

2004 Cory Doctorow "DRM punishes honest people!" ... "Without DRM, people will steal and artists won't get paid!" ... Usage of Digital Rights Management (DRM) has been hotly debated. leer más...

Strategy and the Fat Smoker

2006 David Maister David Maister offers advice on how to fight strategic flab and make change happen by encouraging a diet of good habits and short-term goals. leer más...

6 Design Lessons From the Apple Store

2004 Jesse James Garrett Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. leer más...

The Care and Feeding of Your Network

2006 Bob Allard If everyone is networking, who's working for you? Allard and Banfield will show you how to "get 100, 200, 500 people thinking about how they can help YOU with your project, your passion. leer más...

The Happy at Work Manifesto

2007 Alexander Kjerulf Much of what happens to us in life is beyond our control, but Kjerulf tells us that being happy at work is a choice. His message is simple, yet inspiring. leer más...

4G Web Strategy

2005 Dave Wilson and David Coe "'Traditional' website structure just doesn’t work any more." Websites need to enable visitors to browse with ease and leave them wanting more. leer más...

Off-Shoring

2004 Tom Peters Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom's words at your peril. leer más...

LESS

2004 Bruce Kasanoff Your customers don't want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today's corporations. leer más...

The Creative Generalist

2005 Steve Hardy People today are raised to be niche thinkers. We're all specialists in particular subject matters. We need to return to thinking more broadly to generate big ideas. leer más...

Does ANYONE know how to Market? (and will anyone care?)

2005 Chris Houchens Go to your bookshelf. Find all the marketing business books you can. Throw them out. Rinse. Repeat. Chris Houchens isn't kidding. leer más...

Presentation Revolution: Changing the Way the World Does Presentations

2007 Scott Schwertly Today we live in a business culture that abuses the art and science of public speaking. We power up our PCs and present dull presentations to audiences who want to be inspired but never do. leer más...

Critical Thinking for Managers: A Manifesto

2005 Crystal King Crystal King provides a how-to-think critically guide. With many choices in today’s world, managers need to be critical thinkers and encourage their employees to be the same. leer más...

Strategy Letter 1: Ben and Jerry's vs. Amazon

2004 Joel Spolsky Starting a new company? Joel Spolsky, founder of Fog Creek Software and creator of "Joel on Software," says there's one important decision that you absolutely must make before you begin. leer más...

Thinking Through Problem Solving

2006 Valarie A. Washington Problems lurk everywhere: under that stack of papers on your desk, in the unreturned phone call, within the carelessly worded email zipped off before its writer begins a long afternoon commute. leer más...

The Upside of Assholes: Is there Virtue in Bad Workplace Behavior?

2007 Bob Sutton Bob Sutton employs his signature frankness to discuss whether the bad behavior of workplace bullies and jerks should be tolerated in the name of success. leer más...

Mind of the Innovator: Taming the Traps of Traditional Thinking

2007 Matthew E. May Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way", now brings our attention to the ‘Seven Sins of Solutions’. leer más...

Success and Motivation: from Joe Schmo to The Benefactor

2004 Mark Cuban Self-made billionaires don't come around too often. Self-made billionaires who still enjoy watching basketball and having a beer with friends are even rarer. leer más...

Change the World of Not-for-Profits

2006 Tom Suddes This energizing manifesto tackles the increasing dissonance between the archaic goals of typical Not-for-Profits and the realities of business. Suddes challenges you to think differently. leer más...

A Manifesto for Mavericks

2006 William Taylor and Polly LaBarre Bill Taylor, co-founder of Fast Company, and Polly LaBarre present this brazen manifesto that describes the changing state of business leadership. leer más...

What Must Starbucks Do?

2007 John Moore In response to Howard Schulz’s memo citing his concern over the direction Starbucks is headed, John Moore, a former long-time marketer at Starbucks, enlists the ‘Starbucks Board of Customers’ priorities. leer más...

Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture

2006 John Moore Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand. leer más...

Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick

2007 Chip Heath and Dan Heath The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. leer más...

Never the Same: How to Create Transformational Experiences

2006 Charles Halton What does it take to change the world? To change people? To make a difference, every day? Charles Halton presents 18 characteristics to help you create transformational experiences. leer más...

Making the Most of Your Time: Going Beyond To-Do Lists

2007 Rajesh Setty The author of one of ChangeThis’ most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. leer más...

It’s a Big, Blog World Out There: Five Quick Tips to Building a Better Blog

2006 Meryl K. Evans Evans details how to make your company’s blog better and why it is an essential way to reach your customers. leer más...

The Paradox of Choice

2005 Barry Schwartz According to Barry, choice is a good thing. Until there's too much of it, that is. By overloading us with options, in education, sex, religion, or clothing, more choices make us less satisfied. leer más...

Made in USA

2005 Paul Graham Americans make the best software and films, and the Japanese the best cars and consumer electronics. There's a reason for this, and it goes far deeper than cultural differences. leer más...

The Youth of Today

2005 DK Everyone is always wondering what kids are thinking. DK gives you view into the complicated and sometimes contradictory world of today's teens. leer más...

10 Guidelines for Effective Brainstorming

2007 Randah Taher Brainstorming is a powerful tool, if used correctly, but just like any power tool, you must read the manual, follow instructions and use the thing correctly…or you’re wasting time. leer más...

The Bioteaming Manifesto

2005 Ken Thompson and Robin Good Today's virtual teams have yet to realize their full potential. They could learn a lot from Mother Nature's teams. Ken Thompson and Robin Good explain what teams can gain from Mother Nature's tips. leer más...

The Enlightened Salesperson: Selling From the Inside Out

2004 Nikola Grubisa, Boris Vene The Enlightened Salesperson introduces the concept of "Selling From the Inside Out", touches "The Laws of the Universe" and gives you a model you can use to power a successful sales organization. leer más...

Tomato TomA[h]to

2005 Tom Peters Tom Peters shares many conventional business wisdoms and tells you why they are all wrong. leer más...

Why Smart People Defend Bad Ideas

2005 Scott Berkun The problem with smart people is that they like to be right and sometimes will defend ideas to the death rather than admit they’re wrong. leer más...

Web 2.0: Strategies and Lessons for Business Leaders

2006 Troy Angrignon This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological sea change. leer más...

Growing Great New Managers

2007 Erika Andersen We’ve all seen it: a successful employee promoted to manager is given no training and essentially pushed into the deep end and told to swim? leer más...

How to Become a Customer Action Hero in 10 Steps

2007 Jeanne Bliss “Rate your experience from 1 to 10.” “Would you recommend our company?” We ask the questions of our customers. But what do we do with their answers? Jeanne Bliss gives us the action plan. leer más...

When You Absolutely, Positively Should NOT Use Email: A Civilized List

2007 David Shipley and Will Schwalbe For those of us email addicts who can’t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output. leer más...

Dear Bosses

2007 Josh Kamler and Axel Albin Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can’t all say: we leave our jobs because you, dear boss, have not lived up to our standards. leer más...

Now What?

2005 Ziv Navoth Can't predict the future? Neither can we. Thankfully, many of the trends that will affect our future practices are already here. Check them out in Ziv's manifesto. leer más...

You are Being Lied To and Other Truths

2007 Larry Winget This is a manifesto’s manifesto and an absolute reader must-read. Here, Larry Winget is everything you know him to be: upfront, relentless, hilarious, and full of wisdom. leer más...

The Silent Revolution: Peter Drucker’s Voice Still Resonates

2007 Elizabeth Haas Edersheim A revolution in business has arrived, one built of human assets such as knowledge, information and collaborative exchanges, absent the noisy clamor of factories or the hum of machinery. leer más...

Fixing Venture Capital

2005 Joel Spolsky Software developer and popular blogger Joel Spolsky shares a few venture capital truisms that every founder would do well to hear. leer más...

Managing With Aloha

2005 Rosa Say In Managing With Aloha, Rosa Say discusses how the use traditional Hawaiian values can change your business and how you view the relationship with your employees and customers. leer más...

The CEO of the 21st Century

2004 Mark Goulston Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why. leer más...

Is Unlimited Inheritance Un-American?

2005 Jim Grote According to Warren Buffet, Bill Gates Sr., Andrew Carnegie, Thomas Paine, and Theodore and Franklin Roosevelt, unlimited dynastic wealth is at odds with the spirit of the Founding Fathers. leer más...

The Rewritten Rules of Management

2006 Tom Ehrenfeld In this hard-charging manifesto, Tom Ehrenfeld directs our attention to Bill Swanson's act of plagiarism and asserts that by letting Swanson get by with a slap on the wrist is... leer más...

Reclaim Your Life: A Two-Week Challenge to Help You Regain Time

2007 Stuart R. Levine January 1st comes around and we’ve all made a resolution or two. By February 1st, we’ve failed more than we’ve succeeded and are back on last year’s track. Stuart Levine has the antidote. leer más...

The Turnover Dilemma: A Question to Keep Employees

2007 Matthew Kelly In this manifesto, Matthew Kelly warns of the high price of turnover. Sure, we all know that losing employees costs money, but lost opportunity is often an incalculable cost. leer más...

The Simplicity Cycle

2006 Dan Ward Most clichés find their origin in truth, and "less is more" is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae... leer más...

Purpose: How to Define It and Make It Work for You and Your Company

2006 Nikos Mourkogiannis Just read the first page of this manifesto, and you’ll understand exactly what it is to have purpose. Read the subsequent pages and you’ll find just how to develop your own sense of purpose. leer más...

How Toyota Can Save Your Life…At the Hospital

2007 Mark Graban It’s well-known that the safety standards of Toyota vehicles are singularly high due to the company’s commitment to innovation and precision. But the Toyota philosophy can save your life. leer más...

Effective Product Managers Know Their Market

2004 Steve Johnson and Barbara Nelson Product managers need to intimately understand their markets in order to be effective. They must know the customer better than they know themselves. leer más...

The Hypomanic American

2005 John D. Gartner Are all American entrepreneurs hypomanic? John Gartner defines the hypomanic American and describes traits associated with hypomania. leer más...

Not a Dirty Word: Seven Steps to Creating an Accountability-Based Organization

2007 Bob Prosen Prosen argues that the best way to produce extraordinary results within your organization is to create an accountability-based culture focused on producing results, not activities. leer más...

Why Corporate “Goodness” is Not Enough: Rethinking Corporate Responsibility

2007 Christine Arena Arena argues that the widely-held notion that corporate responsibility is about “doing good” marginalizes an important part of doing business in the 21st century. Instead, it is about innovation. leer más...

Declaration of Independents: Fighting against the Colonization of Our Local Communities by Big-Box Retailers.

2006 Stacy Mitchell Wal-Mart. Home Depot. Walgreens. The proof of corporate retail expansion is evident at almost every freeway exit ramp. But at what cost? A blighted landscape. A lack of diversity. leer más...

Manifesto to Accelerate: 15 Truths

2007 Dan Coughlin Executive coach, Dan Coughlin, asserts that great businesses are defined by their ability to accelerate, which he defines as the ability to increase the rate of achieving desired outcomes. leer más...

The Greening of Business: Recent Trends and Remaining Hurdles

2007 Andrew Winston In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to ‘go green.’ Here, he writes an original reflection on the recent trends and remaining challenges. leer más...

Polkas, Pyrotechnics and Point D's: Pieces and parts of Seth Godin's new book, small is the new big

2006 Seth Godin Here’s just a taste of Seth Godin’s latest book, small is the new big, a plentiful well of inspiration for your business and you. leer más...

Change the Way You Change the World

2007 Leslie Crutchfield and Heather Grant McLeod Using Habitat for Humanity as a dynamic example, authors of Forces for Good, Crutchfield and Grant, present this manifesto on what high-impact nonprofits do to achieve wide-scale social change. leer más...

Financial Fitness for Entrepreneurs

2004 Brad Feld Thinking of starting a business? Already have one? Brad Feld, a well-respected venture capitalist and Managing Directory at Mobius Venture Capital lays out the fundamental financial tenets. leer más...

The Death of Environmentalism

2005 Michael Shellenberger and Ted Nordhaus The environmental movement's foundational concepts, its method for framing legislative proposals, and its very institutions are exhausted. leer más...

Marketing to Women for the Common Man

2005 Andrea Learned "The non-planetary, bookshelf versions of 'Venus' and 'Mars' have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business." leer más...

Build Your Brand in Bits and Bytes: Building Your Personal Brand Online

2007 William Arruda Arruda and Dixson warn: you are being googled. Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters? leer más...

This is Radio Clash: A Manifesto for Creating a Meaningful Radio Experience

2005 Fred Jacobs Radio is under fire. Radio companies think it is about the technology. Fred Jacobs suggests they should start with the listeners. leer más...

The Working Mother’s Manifesto: This is How We Do It

2006 Carol Evans Carol Evans encourages working mothers (and fathers) to ask their organizations for what they need to attain a healthy balance between work and family. leer más...

Beyond Sustainability: Why an All-Consuming Campaign to Reduce Unsustainability Fails

2006 John Ehrenfeld John Ehrenfeld proposes a radically different conversation about sustainability, one that moves away from mere problem solving, demands a new definition and envisions infinite possibilities. leer más...

We Need a New Word for Brand

2006 Michel Hogan To unlock their brand's true potential, today’s companies need to let go of slick superficiality and embrace authenticity! leer más...

The Power of the Marginal

2006 Paul Graham Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you. leer más...

The Creation of Conscious Culture through Educational Innovation

2007 Michael Strong Michael Strong has a vision of schools which will promote authentic learning for our youth. He has a vision of creating institutions that model positive behavior. leer más...

Bet This! A Gambler's Guide to Leadership

2005 Eileen Shapiro Eileen Shapiro thinks that betting is a part of everyday life. Check out her four tests (and one proxy) for action-based leadership. leer más...

Vanished: Where has the Service Gone?

2006 Michael Chaffin Groceries ordered online and delivered to your home? Sure. Plan an entire trip to the other side of the world with just a few clicks of your mouse? Certainly. leer más...

The Gobbledygook Manifesto

2007 David Meerman Scott David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge... leer más...

The "PSF" is Everything!

2005 Tom Peters This manifesto's subtitle is: Making the Professional Service Firm a "Lovemark" in an Age of "Managed Asset Reflation". leer más...

The ABCs of a Kaleidoscope Career

2006 Lisa A. Mainiero and Sherry E. Sullivan The twentieth-century linear career model, of rising to the top of a corporation and being a big, fat, ethically unscrupulous power-monger, is dead. leer más...

Beginner's Guide to Business Blogging

2006 Debbie Weil The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again. leer más...

Changing the Rules: Lessons from a Starfish World

2006 Ori Brafman and Rod Beckstrom Such seemingly dissimilar groups as the Apache Indians, music swapping programs, Wikipedia, Alcoholics Anonymous and Al Queda have one thing in common: they are all starfish. leer más...

Slow Leadership: Creating Civilized Organizations

2006 Adrian Savage Adrian Savage proposes a return to civilization and humanity in organizations. Does this sound something like your day at the office? You are driving on a rain-soaked freeway. leer más...

What the Romans Didn’t Know: Overcoming Personal Constraints to Achieve Higher Performance and Fulfillment

2007 Flip Flippen Do you really think Tiger Woods logs practice hours just to maintain what comes easiest to him? Flip Flippen says forget about discovering your strengths, instead it's your weaknesses hold you back. leer más...

Uncommon Sense: Going Beyond the Golden Rule (Sort of a True Story)

2007 Andy Kanefield Andy Kanefield is interested in changing how we view organizational behavior based on the principle of cognitive diversity. In other words, each of us is wired differently. leer más...

Drawings that Will Change Your Life

2007 Ralph Perrine Ralph Perrine believes drawing to be indispensable to good planning and good collaboration—the top two critical skills for success in life. leer más...

Two Tomatoes

2005

SectionZ

Ever wonder if locally-grown produce is actually better? This one page chart will show you the difference. leer más...


Global guru: Shaking things up, making things happen.

2004 Laurel Delaney Find out why your small business needs to go global today, and how to do it. "This brave new global economy of ours offers unlimited opportunities for entrepreneurs and small businesses. leer más...

The Secrets of Market-Driven Leaders: A Pragmatic Approach

2007 Craig Stull, Phil Myers, David Meerman Scott Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that. leer más...

Killer Instinct

2006 Joseph Finder Best selling thriller novelist, Joseph Finder, introduces us to a dynamic (though fictional) sales expert, Jason Steadman, to illustrate key techniques for selling with killer instinct. leer más...

The 'New Age' of Leadership: The Power and Practices of Maturity

2007 Harriet Rubin What do Warren Buffett and Rupert Murdock have in common with Titian and Bach? Just as artistic skill is honed over years of hard work and many a masterpiece was created late in an artist’s life. leer más...

Calling All Designers: Learn to Write!

2006 Derek Powazek In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user’s experience. leer más...

Women Bloggers: Changing Their Worlds, Changing the World

2006 Elisa Camahort Women are the power consumers and connectors of the Internet, and yet, their influence has mostly been invisible to the mainstream media and industry pundits. leer más...

Seduced By Success: How the Best Companies Survive the 9 Traps of Winning

2007 Robert J. Herbold Kodak and Sony reached the pinnacle of success within their markets, but were unable to react to changes within those markets. Herbold is a retired COO of Microsoft Corporation. leer más...

Is the Truth the Next Big Truth?

2005 Simon King and Piers Fawkes The authors of the tremendously popular trend-spotting blog PSFK write about the three most important truths about.. Truth! (And exactly why it means everything to your Brand.) leer más...

Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories

2007 Thomas R. Clifford Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film. leer más...

Just 1%: The Power of Microtrends

2007 Mark Penn and E. Kinney Zalesne Just 1% of people can create a new market for business, spark a social movement, or effect a political change. leer más...

Work as Refuge: How to Add Meaning to Your Life at Work

2007 Jonathon Flaum The alarm goes off. You stretch, yawn, put your feet on the floor, one foot in front of the other, get started on another unfulfilling day at the office. But it doesn’t have to be that way. leer más...

Seven Moral Arguments for Free Trade

2004 Daniel T. Griswold Though it's easy to make politically-charged claims for or against free trade, Griswold takes a different tact. He shows us, in seven clear points, why free trade is the right thing to do.

Forget Formulas: How Managers are Fooled in their Search for Success

2007 Phil Rosenzweig Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability. leer más...

The New Theory of Relativity: Relations ips = Productivity

2007 Noah Blumenthal Blumenthal believes there is simply no stronger motivation for good performance than strong relationships and hopes to revolutionize leadership with a deceptively simple equation: Relationships = Productivity. leer más...

Simplified Security: 25 Tips to Help Companies Implement Security

2005 Ravi Char This manifesto helps companies of all sizes understand and implement the necessary level of security. The 25 tips cover everything from physical security to SPAM. leer más...

Co-Creation Rules!

2006 James Cherkoff and Johnnie Moore Cherkoff and Moore present inspiring examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. leer más...

The Elongating Tail of Brand Communication

2007 Mohammed Iqbal With Chris Anderson’s "The Long Tail" as a jumping off point, Iqbal, a Senior Planning Director with Ogilivy & Mather Advertising, presents why the single-minded brand proposition is an anachronism. leer más...

The Capitalist Manifesto: Managing the Rise of Citizen Investors

2006 Stephen Davis, Jon Lukomnik, David Pitt-Watson The citizen investor is you. Me. Uncle Joe. With our investment comes the power to demand better of the corporations we invest in. This revolution in corporate ownership demands a revolution. leer más...

Against You: A Manifesto in Favor of Audience

2007 Andrew Keen If a tree falls in the forest, and there is no one there to hear it, does it make a sound? Andrew Keen asserts that the same riddle can be applied to Web 2.0. leer más...

Outsourcing Our Economy: The other shore of off-shoring

2004 Zane Safrit Who would think that eliminating high-paying jobs helps any economy, whether it's local or regional or national? If it does, then why are so many economies desperately begging for them?

The Pro-Am Revolution

2004 Demos Rap infects all popular culture. The Jubilee campaign led to billions of dollars of developing world debt being written off. Linux is one of the biggest challengers to Microsoft. leer más...

Going for the Go Point

2006 Michael Useem The Go Point: the moment when a decision becomes action. With an easy writing style and on-the-ground stories, Michael Useem, Director of the Center for Leadership and Change at the Wharton School, explains. leer más...

The Seven Principles of Privacy: Protect Your Customers’ Privacy Ethically, Not Legally

2006 David Holtzman Technology is endangering our privacy. Every company that we do business with holds a representation of ourselves somewhere in their data stores. leer más...

With Books Falling From the Sky: A Discourse on Literacy

2007 Roxanne Coady 49% percent of the adult population of the United States reads below a sixth-grade level and has difficulty navigating such common demands as reading job applications, ATM screens… leer más...

The Rise and Fall of the Hit

 

2006 Chris Anderson Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works. leer más...

Manifesto for Experimentation

2007 Joseph Jaffe Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He’ll present 10 critical components. leer más...

New Tactics, New Tools: Marketers Embrace the New Democracy of the Web

2004 David Burn Practical advise to brand managers and ad agency executives concerned with giving their customers a say. At the end of the day advertising is about selling. leer más...

The Eyeball Artisan

2006 Chris Ballard Sports Illustrated columnist Chris Ballard offers an inspiring story of an unusual man who loves an unusual job. This excerpt from Ballard's book, The Butterfly Hunter, is certain to ignite you. leer más...

Work is Broken: Here's How We Fix It

2008 Marc Orchant Meetings, presentations, and e-mail are a part of many people’s work day. Used effectively, each can help keep teams aligned, impart important information, and move projects forward. leer más...

Getting Out of Embed: The Role of Social Context in Decision Making

2006 Michael Mauboussin Decision making is an inherently social exercise. Here, Michael Mauboussin details three shocking psychological studies that reveal just how another’s action or opinion can profoundly change you. leer más...

Frontline Leadership: A Cycle of Engagement Manifesto

2007 George Reavis The contact point between your customers and your company is at the front door, at the front counter, on the frontline. And most of your frontline associates are very competent people. leer más...

The Eighth Self-Destructive Habit: When Companies Plateau Their People

2007 Jagdish Sheth In writing his book, Self-Destructive Habits of Good Companies…and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. leer más...

Slow Innovation: A Savour-y Way to Success

2007 Derek Cheshire Using the Slow Food Movement as a metaphor, Derek Cheshire suggests a slow approach to innovation. There is immense pressure to innovate quickly or to rush to market. leer más...

Managers Ignite! Now is the Time to Take Back Your Company, Your Career, Your Life

2007 Vince Thompson Managers are under an extreme amount of stress and often their success is dependent upon the work of others. This pressure is driving managers to leave their jobs, or at least keep their options open. leer más...

A New Angle on Adding Value

2007 Dominic Dodd and Ken Favaro Most companies fail to add value to their business units. Typically, they end up choosing between improving performance vertically, by giving their business units greater autonomy. leer más...

No Need to Fear: How Global Outsourcing Equals Opportunity

2006 Steve Hamm Here, Steve Hamm asserts that outsourcing need not result in the vilification of foreign workers and the American companies who choose to find cost solutions overseas. leer más...

Keep It Real

2007 Julien Smith Julien Smith confronts companies and marketers with a deceptively simple question: Are You Keeping It Real? And if you don’t know what he means, you probably aren’t. leer más...

Turning the Generational Dial: A Plea to Boomers, Gen X and Gen Y

2007 Carol Orsborn Carol Orsborn argues that instead of participating in a complicated generational tug-of-war of who is more relevant, Gen X and Gen Y must learn from Boomers. leer más...

Ten Reasons Why Your Crisis Communications Plans are Outdated

2007 Eric Dezenhall The changing rules of media and wider public access to information make the kind of damage control done in the past ineffective. This manifesto by Eric Dezenhall will help you understand. leer más...

Let's Rewrite the Constitution to Deal With Organizations

2005

Art Kleiner

Art Kleiner suggest that organizations are where all of the power lies today and it is about time to recognize that and leverage groups to solving problems. Think open source for government. leer más...


Non-Geeks are Not Morons: The Change Function Model for Adopting Technology

2006 Pip Coburn Pip Coburn uses his Change Function model to contend that new technology should be inspired by the users’ practical needs, not only the technologists’ lofty vision. leer más...

Competing in a Flat World: The Perils and Promise of Global Supply Chains

2007 Victor Fung, William Fung and Yorum (Jerry) Wind The recent recall of Mattel toys made in China is proof that modern supply chains are complex and require more than mastering work flow and logistics. leer más...

Citizen Innovator

2006 Eric Von Hippel Who knows the most about a product? The creator or the user? Take, for example, surfboards. There is a whole population of surfers whose everyday focus is to maximize their experience. leer más...

The Six Core Values of Innovation

2007 Jeff De Cagna Innovation is the critical capability for all organizations trying to succeed in today's marketplace. But the case for innovation cannot be made solely on the basis of the economic value it creates. leer más...

Dramatic Impact: The Effect of  “The Silent Revolution”

2007 ChangeThis Readers We asked you to submit brief manifestos of 250 words to describe the impact of “The Silent Revolution” as defined in Elizabeth Haas Edelsheim’s earlier manifesto. leer más...

The Hard Reality of Semiglobalization…And how to profit from it

2007 Pankaj Ghemawat Pankaj Ghemawat disagrees that the world is flat, instead asserts that “the complex world of semiglobalization offers a far richer palette of business opportunities than a simple “borderless” world. leer más...

Get Out of the Technology Hex

2006 Sean Hull Ever wonder what those folks in IT actually do everyday? Most likely, they are busy defending your company against invaders, inefficiency and wasted resources. How? leer más...

The State of Competitive Advantage

2007 Mitchell Gooze Looking forward, competitive advantage demands competent process management to navigate the tumultuous and frenetic environment that enterprises face. leer más...

Executive Hubris: How to Check Your Ego and Avoid Ruining Your Company and Your Career

2007 Mathew Hayward Hayward lays it out plainly: “If you are going to have a successful career and life, you are going to have to learn to check your ego.” leer más...

The Energy Crossroads: How Detroit and Washington Can Fuel the Future

2007 Vijay Vaitheeswaran Vaitheeswaran, author of Zoom: The Global Race to Fuel the Car of the Future, here asserts that within “the thorny geopolitical, environmental, and economic complications involved with cars and oil. leer más...

Innovation: More than a New Year’s Resolution

2007 Nate Burgos Disasters create change. They particularly defined 2005, from the Asian Tsunami to Hurricane Katrina, provoking a drive for innovation, whose essential value is betterment. leer más...